Intelligent Pricing and Timing

Pricing a home for sale is as much art as science, but there are a few truisms that never change.


  • Fair market value attracts buyers, overpricing never does.

  • The first two weeks of marketing are crucial.

  • The market never lies, but it can change its mind.

The Easiest Way to Gauge the Market

Areas Brooke Serves

  • Agoura Hills

  • Box Canyon

  • Calabasas

  • Camarillo

  • Canoga Park

  • Chatsworth

  • Fillmore

  • Granada Hills

  • Moorpark

  • Newbury Park

  • Oak Park

  • Ojai

  • Oxnard

  • Port Hueneme

  • Santa Paula

  • Santa Rosa Valley

  • Santa Susana Knolls

  • Thousand Oaks

  • Topanga

  • Topanga Canyon

  • Ventura

  • Westlake Village

  • Woodland Hills

  • ​Simi Valley


Fair market value is what a willing buyer and a willing seller agree by contract is a fair price for the home. Values can be
impacted by a wide range of reasons, but the two biggest are location and condition. Generally, fair market value can be
estimated by considering the comparables - other similar homes that have sold or are currently for sale in the same area.

Sellers often view their homes as special, which tempts them to put a higher price on it, believing they can always come
down later, but that's a serious mistake.

Overpricing prevents the very buyers who are eligible to buy the home from ever seeing it. Most buyers shop by price
range and look for the best value in that range.

When do you have the best chance of selling your home? -->